NET FORTUNE 4 U!!

The Search Big Daddy Business Model

Search engines come, and search engines go. That's the nature of the beasts. Some get swallowed up by their competitors; others simply disappear from the Internet. Once in a great while, however, a new search engine comes along and beats all the odds by becoming successful.

One of those that seems to be beating the odds is the relatively new search engine, Search Big Daddy. On the day this article was written, they had an Alexa ranking of 1,380. That means that on that day they had the 1,380th most visited Website, out of the millions of Websites on the Internet, by surfers that had the Alexa toolbar installed on their computer.

The lower a Website's Alexa ranking is, the more visitors they are receiving. For example, among the top search engines Yahoo has an Alexa ranking of 1, MSN has an Alexa ranking of 2, and the Alexa ranking for Google is 3.

The popularity that Search Big Daddy is enjoying at this point in time is due in some part to the business model they are using for their search engine. It is quite unusual when compared to the business models of the three major search engines mentioned above.

Just like those search engines, Search Big Daddy offers pay-per-click (PPC) advertising, but with a twist. The twist is that Search Big Daddy provides their own advertisers with the "dollars" they use to purchase PPC advertising from them.

Here's how their business model works:

In order to bid on a keyword placement at Search Big Daddy, visitors must first sign up as a member. When they sign up, they are provided with their own search engine portal and $50 (as of the date of this article) in advertising dollars. They can use any portion of that $50 to bid on keyword placements, just like they would at any of the major search portals.

New members also receive an opportunity to create one top keyword position for the keyword or keyword phrase of their choice, providing that keyword or keyword phrase has not already been taken by another member.

Once they select a top keyword position, the Webpage they have chosen to link to from that keyword or keyword phrase shows up at the top of the search results when someone searches on that keyword or keyword phrase.

That Webpage is shown in a small IFrame (inline frame) with a scrollbar on the right. Below the IFrame, searchers will find the regular search results, both paid listings and free listings, for that keyword or keyword phrase.

Members can earn more advertising dollars by referring other people to Search Big Daddy. Each time a new person they referred signs up, they earn advertising dollars.

Members also earn advertising dollars each time they perform a search on their personal search engine portal or when someone they referred performs a search on their own personal search engine portal.

Once they have accumulated a certain amount of advertising dollars through all those methods, a member can use those dollars to purchase additional top keyword positions or to bid on regular PPC keyword placements.

You may be wondering how a search engine could survive on the Internet using a business model that provides their advertisers with the money to use for purchasing PPC advertising from them. That's where the rest of their business model comes into play.

Search Big Daddy earns income in several different ways. They offer a paid upgrade to free members that wish to become a "Keyword Sponsor". They sell "Keyword Manager" positions. They also sell keyword links on "Niche Keyword Cloud Pages".

Soon (possibly by the time you are reading this article) all members will have, in addition to their own search engine portal, their own Blog pages at Search Big Daddy. I'm sure they have plans to monetize those Blog pages in some way as well.

If I had to guess, I would say that 95% or more of the traffic that Search Big Daddy is getting on a daily basis is from Internet marketers that are trying to stake their claims for top keyword positions.

It remains to be seen whether or not ordinary Web surfers will eventually start using Search Big Daddy as their search engine of choice. Judging by the large amount of traffic this search engine is currently receiving, there are a lot of Internet marketers out there that are betting that those ordinary surfers will, over time, migrate to Search Big Daddy.

Bob Hampton is the Webmaster for http://www.bobsmarketingtools.com, where he offers various tools for Internet marketers. Visit http://www.bobsmarketingtools.com/searchbigdaddy/index.php to learn more about their business model.

MORE ARTICLES:

Secrets To A Successful Carpet Cleaning Business
A carpet cleaning business might be a wise decision. Stains are not something that people want to have as part of their decor. If they have got carpeting at home, they will surely want to keep it nice and fresh and new. Carpet cleaning products and detergents are available at most stores but they do not guarantee taking care of pesky stains and are not at all practical when the job is a big one. The machines that are used for caroet cleaning can also be rented if the task at hand is an extensive one or if you simply have got a big house. These rented machines do not have the same power as the professional ones do and this is one reason why a carpet cleaning business can be a good idea and will continue to be a good idea as long as carpeting...

Business Opportunities For The Fitness Industry
There are many business opportunities in the fitness industry today. Often people overlook the various business opportunities because they do not know about them. Focusing on the various business opportunities is a great way to expand your marketability in the fitness industry.

Nystrom Building Products Acquires Arden Architectural Specialties: 80 Years of Combined Business Expected to Generate Sustainable Growth, new Product
Nystrom Building Products, Brooklyn Park MN, announces the acquisition of Arden Architectural Specialties, Inc., New Brighton MN, effective immediately. Nystrom Building Products is the world's leading direct-to-site provider of complementary building products for the commercial construction industry. Nystrom and Arden Architectural offer complementary lines of products serving the same markets.Nystrom has experienced consistent growth in both domestic and international markets, more than doubling revenues over the past five years. The addition of Arden Architectural is expected to boost growth by another 15%-20%, while expanding the company's overall market reach.

You Can Start Your Online Home Business Without Going Into Debt
Debt is something that we all want to avoid, and starting an online home based business is no exception You can start up your online business without any debt at all

Austin Business Supports Organic Farms Through Rainy Season
Austin organic delivery service, Greenling, supports Austin organic farmers through floods brought on by an abnormally rainy summer.

Managing Your Home Based Online Business – 4
Working at home in a business on your own, and having responsibility for managing yourself and all the specialist functions of the business, has been my theme for the last 3 articles in this series.One of the most important departments in any company is the marketing department.

Jumpstarting Your Home-Based Business
Can you believe it's August already? The holidays will be here before we know it. Now is a perfect time to reflect on your business and see if it is all that it can be.

Regular Tune-Ups Can Save You Money
Regular tune-ups can help your auto obtain better gas milage which will save on gas. A yearly tune-up will consist of changing your air filter so your engine can have the maximum air flow. Every two years you should change your spark plugs, distributor cap and rotar. The distributor cap and rotar will have a build-up of corrision that will impeade the flow of electicity to the spark plugs. After a few yeear the electode on the spark piug will corrode and lengthen the gap which will result in less spark. Less spark leads to less combustion of the gasoline which leads to lose of horsepower and thus more gas will be needed to obtain the same ammount of horepower. Spark plug wires should be changed every four to five years. The average person...

SmartLabs Introduces SwitchLinc - INSTEON 220V Outdoor On / Off Switch Kit: Helps Consumers Decrease Energy Consumption and Save Money
SmartLabs, Inc. announces the release of SwitchLinc - INSTEON 220V Outdoor On / Off Switch Kit, a switch that will control high current appliances up to 30 Amps, as part of an INSTEON home automation network. Controlling appliances such as an electric water heater, pool pump or range hood, you can significantly limit the amount of energy being consumed, saving resources and saving you money. For example, most pool pump timers have only a single on time and off time during the day; setting the pool pump on for more cycles and shorter durations will reduce energy consumption while maintaining cleanliness. "We're excited about the introduction of another green energy saving product that will allow consumers to cut energy consumption of high cu...

Web Site Promotion: 10 Super Charged Secrets To Suck Up Orders Like A Vacuum Cleaner
If your website is not generating a lot of sales fast enough, don't give up.Cheer up, because I will help you ignite your sales.

Small Business Grants - Business Grants - Government Grants for Small Business
Why Does the Government Offer Small Business Grants?

71 Ways For A Writer To Make Money
There are so many ways for writers to make good money by writing. Some people love to write, even as a hobby.

RSA Corp White Paper Shares Insights on Leveraging Business Continuity Plans
Executives highlight ten opportunities to strengthen IT infrastructure and drive business process improvements by leveraging business continuity planning. White paper provides insight into maximizing operational information gained from the planning process.

A Review Of The Most Popular Christian MLM Companies
Here more recently people who want to own their own home based business have turned to their faith, believing in Christian MLM Companies. Interesting how just placing a word close to god next to the name can really make people feel a lot more comfortable in the MLM they wind up choosing. Not to mention they get a chance to sell a "product of god" whether it be a service or something in hand.